Our branding process
Step 1
Meet, Listen and Learn
For us it’s very important to have a little chat with you in (y)our office, coffee house or through video-chat, in which you tell us all about your business and even your life, you might think of us as your brand psychologist. We ask, listen, and understand what your business need. From there, I will start exploring your project vision through a customized proposal.
Step 2
Brand Clarity
Once the proposal is approved, You’ll receive a link to our brand questionnaire and interactive exercises designed to help you get to the heart of your brand, audience and goals. Clearly defining and understanding the project is the first and most crucial step of our work.
Step 3
Research & analysis
I will spend some time with your responses, research your business and position in your marketplace, and get started on the Creative Direction.
Step 4
Concept Design
After working through multiple concepts, I will pick the strongest one and present it to you through an in-depth presentation including a logo, mark, imagery typography, colour palette and visual examples of how we can bring this identity to life in different brand touchpoints.
Step 5
Production & Packaging
When the design is approved, I will then start building out deliverables for your branded materials. All of your new design files will be sent to you in an organized shared dropbox folder.
Step 6
Research & Webdesign
We analyze all information and translate it into wireframes: the “building plans” of the website that define the architecture of the website and focus on its structure, operation and usability.
Based on those wireframes, we design – based on the updated visual identity – the design of the pages. The aim is to sketch as realistic a picture as possible of the final website.
We discuss the web design and send you a simulation of the end result. When the web design is approved it goes into development.
