A boutique branding and design studio based in Antwerp, Belgium. Working with startups and established brands who don’t want to look like everyone else. We focus on branding, packaging & webdesign in the field of fashion, lifestyle, food, beauty and more.

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Boutique Design Studio

Branding for Rosie Antwerp

Boutique Design Studio

Branding Alex Swimwear

Boutique Design Studio

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Packaging Ellen Debie

Selected projects

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  • Branding
  • Web Design

Rosie Antwerp

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  • Branding
  • Packaging

Ellen Debie

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  • Brand Strategy
  • Branding
  • Social Media Design
  • Web Design

Villabouw Sels

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    A boutique branding and design studio based in Antwerp, Belgium. Working with startups and established brands who don’t want to look like everyone else. We focus on branding, packaging & webdesign in the field of fashion, lifestyle, food, beauty and more.

    We believe your brand image should be long-lasting, and you and your brand should stand confidently behind it. We take a bespoke approach to each project, working in small-scale, customised teams of talented creatives to best meet client and project needs.

    Our services

    • Visual Identity
    • Brand Strategy
    • Verbal Identity
    • Naming and Storytelling
    • Packaging
    • Stationary
    • Brand Guidelines
    • Web and Digital Design
    • Webshops
    • Web Development
    • Publication / Book Design
    • Signage & wayfinding
    • Social media Design
    • Photography Direction
    • Invitations
    • Illustration

    Our branding process

    Step 1

    Meet, Listen and Learn

    For us it’s very important to have a little chat with you in (y)our office, coffee house or through video-chat, in which you tell us all about your business and even your life, you might think of us as your brand psychologist. We ask, listen, and understand what your business need. From there, I will start exploring your project vision through a customized proposal.

    Step 2

    Brand Clarity

    Once the proposal is approved, You’ll receive a link to our brand questionnaire and interactive exercises designed to help you get to the heart of your brand, audience and goals. Clearly defining and understanding the project is the first and most crucial step of our work.

    Step 3

    Research & analysis

    I will spend some time with your responses, research your business and position in your marketplace, and get started on the Creative Direction.

    Step 4

    Concept Design

    After working through multiple concepts, I will pick the strongest one and present it to you through an in-depth presentation including a logo, mark, imagery typography, colour palette and visual examples of how we can bring this identity to life in different brand touchpoints.

    Step 5

    Production & Packaging

    When the design is approved, I will then start building out deliverables for your branded materials. All of your new design files will be sent to you in an organized shared dropbox folder.

    Step 6

    Research & Webdesign

    We analyze all information and translate it into wireframes: the “building plans” of the website that define the architecture of the website and focus on its structure, operation and usability.
    Based on those wireframes, we design – based on the updated visual identity – the design of the pages. The aim is to sketch as realistic a picture as possible of the final website.
    We discuss the web design and send you a simulation of the end result. When the web design is approved it goes into development.